Our Story

Korean Roots, Graphic Identity.

  • We are a design studio inspired by the textures, colors, and spirit of Korea—
    from traditional elements and street signs to folk patterns and everyday moments.

    Instead of following trends,
    we reinterpret Korean culture through bold, modern graphics.
    Our work blends storytelling, emotion, and a little rebellion—
    because design is more than visuals—
    it’s identity in motion.
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Cute chick who loves rock T-shirt

₩38,000 KRW
₩38,000 KRW ₩38,000 KRW
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Meet Rockppi ! The tiniest rebel with the loudest heartRockppi is a small yellow chick—shy, gentle, and often overlooked. But beneath the fluff beats the fierce heart of a rock star. One day, he picked up a guitar and whispered to himself,“It’s time I find my own rhythm. ”That whisper became a roar,and Rockppi was born. He doesn’t follow the world’s beat. He creates his own. That’s what makes Rockppi… unstoppable.

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Gutsound's Collection

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From Seoul, with Soul

Each piece begins with a Korean element—
a phrase, a feeling, a forgotten detail—
and is reborn into something new and expressive.

We believe in preserving cultural nuance while pushing visual boundaries.
Through graphic storytelling,
we aim to share the K-soul with the world.